Eighty:20 by 2020

In November 2013, ebooks were, metaphorically speaking, flying out of the door and ALIA made a bold statement that ‘library print and ebook collections will establish a 50:50 equilibrium by 2020 and that this balance will be maintained through to 2040, when the last print-only generation hits 50’. In less than two years, the initial ebook sales boom has settled and the book industry is predicting the ebook phenomenon will plateau at around 20–30% of books sales, with print books remaining the dominant format.